Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, has announced that Jupiter Telecommunications (J:COM) has selected Verspective Intelligence to tap into the benefits of business intelligence capabilities. The solution’s dashboards and visualisation tools enable J:COM to make informed decisions about audiences, content, consumption, and overall service performance.
J:COM specifically selected Verspective Intelligence, the latest development to the Verspective Analytics solution suite, to generate usage reporting and analysis for its VoD services, providing a 360-degree view of networks and devices used by more than 3.8 million subscribers across Japan. This enables J:COM to maximise network performance and optimize subscriber experience in order to further monetise services.
“In order to maintain our position in a constantly changing environment, it is imperative for J:COM to fully capitalise on new opportunities to better understand our subscribers,” said J:COM General Manager, Technology Operation Division, Naoki Kobayashi. “Verspective Intelligence provides the intel we need to stay alert of the performance of our VOD content and the impact of marketing efforts. It also gives us the option to determine potential network inefficiencies and subscriber viewing habits. By helping us better understand our content performance, Verspective Intelligence unlocks actionable opportunities to adapt our service offerings in order to constantly stay in stride with our audiences’ viewing experience expectations.”
“The challenge with the way today’s video service providers are managing data is that they are isolating such rich information in silos, making it so that no clear conclusions can be made on how to improve the business,” said Verimatrix President Steve Oetegenn. “Our Verspective Analytics platform bridges the gap by putting data and analytics at the heart of the decision-making process, establishing a common database with unprecedented visibility. We are very excited to see how J:COM, a market leader for the APAC region, will use these insights to continually enhance its VOD services.”