Edgeware is to acquire Swedish subtitling expert Cavena Image Products. The deal broadens Edgeware’s offering to broadcasters and content owners by adding subtitling automation to its origin solution.
Cavena has been supplying solutions to the broadcasting market for over 10 years and its customers include Sky, Canal+ and HBO Asia. Integrating subtitling technology into Edgeware’s origin solution will enable broadcasters to build a higher-value origin system that can enable personalised advertising, support any type of device, and now automate the subtitling process.
“Our growing numbers of broadcaster customers are demanding the highest quality from their OTT services. We already work alongside Cavena’s systems in some of our largest deployments, such as myTV SUPER in Hong Kong,” said Karl Thedéen, CEO at Edgeware, “so it makes sense for us to offer a more integrated solution to those broadcasters, and to further enhance our origin solution, which is generating a lot of interest. It also gives us the opportunity to introduce our respective technologies to each other’s customers.”
“Subtitling is an important part of today’s TV services, enhancing the accessibility of valuable content,” said Henrik Moberg, managing director at Cavena Image. “As more TV is watched online, our customers and prospects need to optimise subtitling to offer a high quality OTT experience. Working with Edgeware will allow us to integrate our technology into a broader origin solution that has been purpose-built for today’s online TV delivery.”
Edgeware will acquire 100 per cent of the shares in Cavena for 8 million SEK (€0.78m) on a cash and debt free basis. The deal is expected to close during Q1 2019.