UKTV enhances VoD app

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Britain’s biggest multichannel broadcaster, UKTV, has announced an update of its VoD service UKTV Play. The new generation app is available immediately on iOS, Android and Amazon FireOS.

Tom Davidson, UKTV’s General Manager for UKTV Play said: “UKTV Play is focusing on delivering the most personalised viewing experience in the marketplace. Our investment in machine learning, coupled with constant algorithm adjustments, allows our viewers to surface an enormous variety of content that suits not only their interests, but their mood too.”

The enhanced UKTV Play app features increased personalisation, the addition of the broadcaster’s Home channel and synchronised viewing history and favourites across devices. This allows viewers to pause on one device and resume on another. In addition, iOS and Android apps now fully support Chromecast. Users can browse and discover content by genre and the app will learn viewing preferences and interests to serve a personalised selection of shows, box sets and collections from across UKTV’s selection of free-to-air channels (Dave, Yesterday, Really, Drama and Home).

The updated UKTV Play app will subsequently roll out on NOW TV, Roku, YouView, Freeview, Freesat, Fire TV and Samsung.


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