Disney’s Direct-To-Consumer & International (DTCI) segment and ESPN have released a series of enhancements to the ESPN+ streaming service within the ESPN app, designed to improve the consumer experience by serving customized content, more user-friendly navigation, offline viewing and more platforms on which fans can access programming.
“One of the most important focuses for ESPN+ has been innovating the experience for fans and making it easier for them to discover, subscribe and watch the great content,” says Michael Paull, president, Disney Streaming Services. “With more than a million subscribers and growing, our recent updates bring fans a more personalized experience with advanced content recommendations and make the service more accessible with offline viewing in the mobile app and availability on new devices, including Samsung and Oculus.”
Whether ensuring live events are streamed reliably at HD quality, providing an intuitive navigation or simply giving fans more ways to access ESPN+, DTCI and ESPN focus on delivering an always-improving experience to sports fans.
“Our focus is always on creating user experiences that are smart, personal, intuitive and scalable,” says Jarrod Schwarz, vice president, Product and Design, DTCI. “The ESPN app is the digital home of sports, and ESPN+ is already the leader in direct-to-consumer sports streaming. But for us, there is a responsibility never to stop improving them. We aim to drive the industry forward, evolve with user expectations and ensure our products are where sports fans expect them to be.”
The enhancements include:
Personalised Content Recommendation
ESPN+ offers sports fans deeper access to the content they love with thousands of live events and on-demand programs, and the experience has been upgraded with personalised recommendations unique to each subscriber.
Initially, ESPN+ content recommendations highlight video-on-demand programming—helping fans discover more of the catalogue of original, studio and library content available. Recommendations will continuously be refined and improved and will soon expand to live and upcoming events, helping ensure fans never miss the events and shows that they want to see.
New ESPN+ Dedicated Nav Icon, Offline Viewing, UFC FightCenter and More on ESPN Mobile App
The ESPN app on iOS and Android has been updated with new features and navigation for fans, including:
Expansion to New Smart TV and VR Devices
Fans can now access ESPN+ through new ESPN apps on Samsung and Oculus devices.