Discovery Networks Denmark has appointed mediatech specialists Clipsource, to provide a comprehensive metadata and press platform for its linear and on demand channels in Denmark. The new platform allows Discovery Networks Denmark to automatically structure and share metadata and PR content, with higher quality, to a broader range of recipients.

Discovery Networks Denmark is the company behind Kanal 5, Kanal 4, 6’eren, Canal 9, Eurosport 1 & 2 and Discovery channels such as Discovery Channel, TLC and Animal Planet as well as the streaming services Dplay and Eurosport Player. With a total of 13 TV channels and a commercial share of about 20 per cent, Discovery is the third largest commercial television group in Denmark. Now they will join their sister companies in Sweden and Finland, and implement Clipsource to streamline metadata workflows and leverage their PR.

“We were looking for a provider able to deliver agile and flexible solutions demanded to serve the many new digital media outlets, such as news publishers, EPG’s and TV guides, and Clipsource was able to deliver on all parameters. The automation of internal collection and external sharing of rich metadata allow us to distribute more attractive information about our content, to a larger number of recipients, which is crucial in a changing media landscape. Now we look forward to enriching our metadata, for the benefit of both customers and viewers ”, said Lena Bøgild, Manager PR & Digital, Discovery Networks Denmark.

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