Spain: Mediapro scores World Cup 2022 rights
January 21, 2019
FIFA has awarded Mediapro the rights to the 2022 FIFA World Cup, which is to be held in Qatar between November 21st and December 18th, a change in calendar (due to exceptionally high temperatures during Qatar’s summers) that shifts the date of the competition to a period of the year in which television consumption by audiences is traditionally high.
Mediapro says it will “guarantee the best and most complete coverage of the largest single-sport event on the planet” by creating a dedicated 24/7 channel in Spain for the FIFA World Cup. In addition to the broadcast of the tournament matches, the channel will offer an all-around programming schedule with analysis, news, interviews, training sessions, press conferences and historic matches.
The agreement with FIFA also includes the broadcasting rights to the FIFA Women’s World Cup 2019 taking place in France this summer (June 7th to July 7th), in line with the Group’s strategic commitment to promoting and developing women’s football and providing visibility for its competitions. The Spanish national team qualified for the competition in Group B together with Germany, China PR and South Africa.
The deal also includes the acquisition of the broadcasting rights to a series of other FIFA events in the 2019-2022 cycle, including the FIFA U-20 World Cup in Poland (May-June 2019), FIFA U-17 World Cup in Peru (October 2019), the FIFA Beach Soccer World Cup in Paraguay (November 2019), the FIFA Futsal World Cup in Lithuania (September-October 2020).