Vodafone Germany has chosen Metrological to bring integrated apps and premium OTT content to its GigaTV platform. GigaTV users will have access to a wide variety of premium OTT services as well as niche content and localized apps, integrated directly into the GigaTV UI, through the Metrological Application Platform. Metrological enables operators to offer OTT content without leaving the TV experience. Metrological’s back-office gives Vodafone Germany the ability to anticipate the changing content preferences of their TV viewers instantly and efficiently.
“Vodafone Germany’s next-gen GigaTV offering gives TV-subscribers easy access to premium OTT services and niche, personalised content. This aligns with Metrological’s vision to integrate the TV and app experience in one single view,” said Thijs Bijleveld, Senior Vice President of Sales and Marketing of Metrological. “Vodafone Germany recognized early on the value of delivering a universal search capability across their full content library. We are very honored Vodafone Germany selected Metrological as their OTT partner.”
The Metrological Application Platform includes a back-office product suite for onboarding, monetising and optimising the life cycle of web and native apps across set-top boxes. The Application Platform supports features such as unified search, contextuality and second screen support. Vodafone Germany is able to source content from the Metrological App Library that offers 300+ TV apps. The open SDK enables quick app development for content service providers.