40% of French homes use four-screens
January 24, 2019
From Pascale Paoli-Lebailly in Paris
Research from Mediamétrie finds that 40 per cent of French households are four-screen equipped (TV, smartphone, computer and tablet). This accounts for 44 million viewers.
Last year, 4.5 million viewers daily watched TV programmes on a computer, a tablet or a smartphone, for an average of 1 hour and sixteen minutes. This viewing time is up 30 percent over the last two years, finds Mediamétrie’s One Television Year in France report.
In 2018, more than 7.2 million French viewers watched catch-up TV daily, for an average of around 1 hour. This represents a 26 per cent growth over the last two years, with access made easier by the growing fibre and IPTV TV reception.
Each day, viewing time across all screens and locations averaged 3 hours and 46 minutes per viewer in 2018. The TV set still commands 90 per cent of the viewing time of French viewers.
The research shows a growing demand for drama TV series, which account for 50 per cent of all catch-up TV consumed.