ThinkAnalytics, a global player in personalised content discovery and advanced viewer analytics and engagement solutions, has appointed industry veteran Tracy Geist as Chief Marketing Officer and member of the board of directors. As ThinkAnalytics expands its client portfolio globally, Geist will lead ThinkAnalytics’ worldwide marketing, product management, and partner strategy.
“Tracy brings exceptional experience in digital media convergence, content discovery and monetization of personalised engagement experiences as well as an extensive global network of relationships having held senior leadership roles with companies including Cisco, Digitalsmiths and OpenTV. We are excited to have Tracy join our executive team and board of directors with a focus on expanding our marketing, product management, and partnership efforts and driving new business opportunities globally,” said Gabriel Berger, CEO, ThinkAnalytics.
“As media creation and distribution rapidly merge, consumers have numerous opportunities to engage with video content from a variety of sources. It is critical that we provide customers with solutions that enable them to merchandise their content offerings effectively and I am thrilled to have the opportunity to join this amazing team as we work together to power the new engagement economy,” said Geist, CMO.
Geist has 25 years’ experience in the industry, most recently as head of global product and partner strategy at Cisco’s Service Provider Video Software and Solutions division where she drove the business’s strategy and relationships with strategic partners around the world. Prior to that she was SVP of product for Sonifi Solutions, responsible for product and partner strategy for its entertainment solutions for the hospitality industry.