Matrix Solutions, the global ad sales platform built for media, has formed a new alliance with Aspirant, a global management consulting and technology firm. This relationship seek to provides global media enterprises with greater customisation capabilities within Monarch’s full ad platform and reporting and analytic modules, as well as additional system integrations and other workflow enhancements.
Aspirant’s alliance with Matrix Solutions provides media organisations greater opportunities to further customise their workflows within the global ad sales platform, enabling sales teams to tailor their experiences within Monarch to better meet their specific goals.
“Our objective is to provide our clients and prospects with an ecosystem that allows them a platform that meets, and exceeds, their evolving needs. Our core strength and value at Matrix is our focus on providing products and services designed for media – clean data, security and procedures for media sales organisations alongside metrics and reporting for our industry. This relationship allows us to provide an end-to-end ecosystem of customised development and flexibility that many generic systems have,” said Mark Gorman, CEO, Matrix Solutions. “This integration will play a significant role in helping our customers enhance individual workflows, drive greater value and achieve impactful results with clear, demonstrable ROI.”
“Aspirant’s unique combination of technology and management consulting capability helps our clients get to the true root of their business challenges and rapidly address those challenges with practical and sustainable solutions. There is tremendous value in combining this approach with Matrix Solutions’ dedication to meeting rapidly changing customer needs and to supporting their overall experience,” said Mike McClaine, President, Aspirant. “As a result, we are looking forward to a successful partnership with Matrix Solutions to empower their customers with the ability to tailor the Monarch platform to meet specific business needs.”