Médiamétrie launches Global Audio
January 30, 2019
To provide market insight on understanding the development and consumption of audio services in France, Médiamétrie is launching Global Audio, a measurement service that captures all usages across the audio environment.
Global Audio surveys 4,000 online users aged 15 and older about their audio consumption of radio (FM, live and catch-up), music streaming and personal music library, original podcasts and audio books.
The initial results of this new multi-subscription study will be released in the first quarter.