Médiamétrie launches Global Audio

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To provide market insight on understanding the development and consumption of audio services in France, Médiamétrie is launching Global Audio, a measurement service that captures all usages across the audio environment.

Global Audio surveys 4,000 online users aged 15 and older about their audio consumption of radio (FM, live and catch-up), music streaming and personal music library, original podcasts and audio books.

The initial results of this new multi-subscription study will be released in the first quarter.


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