The DPP, the media industry’s business network, has released its latest set of annual predictions, created by industry experts drawn from its membership. The DPP 2019 Predictions, produced in partnership with DPP Member company Imagen, puts forward the eight key themes that will dominate the media industry in 2019. Right at the top of the list is the prediction that partnerships will proliferate: we’ll see numerous new and surprising collaborations as partnership becomes a key success factor for companies in the media industry.
“What’s unique about the DPP Predictions is that they are made by media insiders who live and breathe the daily realities of running businesses,” says DPP MD and author of the report, Mark Harrison. “You won’t find any technology buzzwords in our predictions; just expectations about how business transformation will play out over the next 12 months.”
This is the third year of predictions from the DPP. Each year industry experts re-evaluate the accuracy of the preceding year’s predictions. Ones deemed still to be influential are carried over to the next year – in addition to brand new predictions. The cumulative effect is to build a picture over time of the major themes that have dominated and shaped the media industry.
“We are trying to give our Member companies a sneak preview of the road ahead, but also a record of the journey so far,” says Harrison.
Among the headlines from the DPP 2019 Predictions:
– 2019 will see a proliferation of industry partnerships
– It will also mark the start of a battle over the creation of standards
– A focus on customer experience will inform everything companies do
– A key element to this focus will be the growth in direct to consumer relationships
– Anxiety around the cloud will finally end, and it will just become a tool