Advanced Television

Super Bowl hits Netflix viewership

February 4, 2019

By Nik Roseveare

Super Bowl 53, which saw the New England Patriots defeat the LA Rams in a poorly received contest, had a profound effect on Netflix usage on Sunday evening – with data surprisingly being released by Netflix themselves.

During the game, Netflix posted on its Twitter account: “So apparently this Super Bowl thing is kind of a big deal … looks like Netflix viewing in the US is down about 32% compared to a normal Sunday.”

It’s the second time in recent weeks that Netflix – a company usually so famously secretive about its viewing figures – has teased data via the social media platform, after revealing the number of accounts that had viewed its Bird Box movie over the Xmas holidays.

Netflix also took the time (and money) to run a commercial during the Super Bowl, airing a trailer for its Our Planet documentary. The series, a colloboration with the WWF and narrated by David Attenborough, will launch on the platform on April 5th.


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