Sweden: SVoD spend up 44% in 2018

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Analysis from Mediavision shows that household spend on media subscriptions increased substantially in Sweden during 2018. Video makes up two thirds of the monthly spend of which digital pay-TV continues to attain the majority.

However, SVoD services such as Netflix, Viaplay, HBO Nordic among others grow the fastest. During 2018, Swedish households upped SVoD spend by 44 per cent compared to 2017, which equals an increase of 30 SEK (€2.86) per household.

“Swedes spend more money on media subscriptions – especially in the digital segments. This clearly indicates that the market is in a phase of rapid change. The subscription-based video streaming services make up the majority of the increase. But audio and music streaming services also reach high levels. We expect 2019 to be an exciting year, especially as several new digital services will be launched,” commented Natalia Borelius, Mediavision.


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