SPI/FILMBOX launches new on-air promotion and channel branding project

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SPI International/FilmBox, one of the biggest aggregators of native Ultra HD content in the world, announced that Martin Cappelletti has been appointed as the Company’s new On-Air Promotion and Channel Branding Senior Consultant.

“We are delighted to welcome Martin to SPI’s new On-Air Promotion and Channel Branding project. Martin’s extensive media and entertainment industry expertise will play a key role in strengthening SPI’s corporate growth plan and leadership role in our industry”, said Berk Uziyel, CEO at SPI International.

Most recently, Cappelletti served as Chief Creative Officer at AquiMedia Japan, where he was responsible for On-Air Promotion, Original Production and Channel Strategy for the JELLY JAMM Kids Channel.

Cappelletti founded and worked at Halia Entertainment, a company that supported local and global broadcast companies looking to expand their business or were trying to respond to the changing TV and film viewing habits of their customer base. Prior to joining AquiMedia Japan, Mr. Cappelletti held senior-level positions at Linea-64 Studios, FOX International Channels EMEA and Fish Blowing Bubbles, Germany.

“We are excited to have Martin join our team. His promotion and branding experience will improve our film and thematic channels and grow our audience”, said Haymi Behar, Chief Marketing Officer at SPI International. “Martin will be instrumental in developing more attractive content and increase SPI/FILMBOX’s global reach” continued Behar.


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