Minerva Networks, a provider of next-generation service management platforms for connected entertainment has integrated with the Verimatrix Viewthority connected content distribution platform and its YourTV Now cloud hosted service.
Building on its recent deployment of the Verimatrix MultiRights OTT solution for multi-DRM support, YourTV Now can integrate with Viewthority to create a solution that combines a secure studio-to-subscriber content distribution workflow, a powerful set of content promotion tools, analytics, and a compelling user experience.
“Pay TV operators need to position themselves as ‘the best place for the best content’ if they want to reduce churn and compete effectively against new direct-to-consumer service offerings,” said Matt Cuson, VP of Marketing, at Minerva. “The unique content promotion tools available with the Minerva YourTV Now service allow operators to control where and how their secured content procured via the Viewthority platform appears in the user interface. With these powerful new tools operators have the ability to keep their service fresh and full of compelling content.”
With Minerva’s YourTV Now cloud service operators have the ability to manage the pay television experience on all client devices, including the visual style, presentation and navigation across all content sources. YourTV Now features advanced functionality such as catch-up and restart TV, personal video recording, and personalised recommendations; they all feed a robust analytics system to provide unique subscriber insights.
“The integration with YourTV Now extends the value proposition of Viewthority from a B2B distribution platform all the way to the end consumer,” said Tom Pollard, VP of Product Management, Verimatrix. “Video assets are securely delivered from content providers to operators – and can now be made available for purchase to end subscribers via their EPG. The whole content delivery chain is better monetised through this combined solution.”