Multi-lingual digital entertainment platform ZEE5 has announced a strategic partnership with Apigate, the API platform, to deliver a bouquet of content across languages and genres to audiences globally.
ZEE5, which is a part of Zee Entertainment Enterprises Limited (ZEEL) – a global Media and Entertainment powerhouse – offers 100,000 hours of Indian Movies, TV Shows, News, Music, Videos and exclusive Originals, across 12 languages including Hindi, English, Bengali, Punjabi, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri and Gujarati. It also offers 60+ popular Live TV channels, including ZEE’s best loved channels.
“As content creators, we’re creating rich and engaging content across multiple languages for our viewers across the globe. We have an ambitious growth agenda to expand ZEE5’s reach to a wider audience segment across global markets, and we’re very happy to announce our partnership with Apigate which will enable us to do that,” said Amit Goenka, CEO, ZEE International and Z5 Global
“We’ve set out to establish ZEE5 as the clear go-to market destination for language content for South Asians and beyond, in the shortest possible time. We’re thrilled to partner with Apigate for this, given their ability to remove the complexities of multiple contracts which enables us to scale quickly. We look forward to jointly taking our fabulous bouquet of content to markets around the globe,” said Archana Anand, Chief Business Officer- ZEE5 Global
Zoran Vasiljev, Chief Executive Officer, Apigate said: “We are excited to partner with a well-known brand like ZEE5 as this is a testament to the relevance of Apigate’s platform in empowering digital transformation for businesses.”
Raja Mansukhani, Senior Vice President APAC, Apigate added: “Having built a world-class ecosystem of Mobile Network Operators, we are able to give ZEE5 access to customers all around the world by enabling expansion through one connection.”
Apigate’s global network reaches 3.5 billion people, comprising more than 110 mobile network operators across Asia, the Middle East, Africa, Europe and Latin America.