OzTAM, the provider of official audience figures in Australia, has announced the introduction of demographic profiles to its Video Player Measurement (VPM) service. This enhancement means standard age/gender demographic reporting is now available for all content consumed on participating broadcasters’ VoD services, complementing the total audience reporting currently provided.
These demographic profiles will now feature in the VoD and live streaming VPM reports posted on OzTAM’s website and are available to participating broadcasters in their respective dashboards.
OzTAM CEO Doug Peiffer said: “Demographic profiles of BVOD viewing are a welcome addition to OzTAM’s VPM Report. This enhancement brings us a step closer to understanding the Total TV viewing picture.”