Synamedia, the independent video software provider, has expanded its senior team with the appointment of industry professionals Mark Billinge as VP of Operations & Services Product Management from MENA operator OSN, and Avidan Lamdan as VP of Platform Product Management from Kaltura.

Alongside Synamedia’s other product management heads, Billinge and Lamdan will be responsible for refining and driving Synamedia’s platform, operations and services to meet current and future market requirements.

Billinge joins Synamedia from DTH satellite operator OSN where he spent 12 years, the last six as CTO. Lamdan will lead Synamedia’s Foundation and Infinite product management teams – including the Cloud DVR solution, which is integrated with Infinite and is also offered as a standalone solution. Avidan joins from Kaltura, where he was SVP Strategy and before that Senior Vice President, Products and VP R&D.

“I look forward to bringing my operator viewpoint to shape products and services at Synamedia,” said Billinge.

“I relish the opportunity to lead the platforms product management teams and help Synamedia’s customers thrive in a changing pay-TV world,” said Lamdan.

“The energy around Synamedia’s proposition and vision is attracting exceptional new talent from across the industry. While Mark brings a deep understanding of customers’ pain points and challenges and operational expertise, Avidan’s track record in OTT and cloud-based services is second to none. These new hires will help us continue to deliver innovative solutions and services that help pay-TV broadcasters, web services and media owners transform their businesses and embrace the new world of infinite entertainment,” added Jean-Marc Racine, Chief Product Officer and General Manager EMEA, Synamedia.

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