WarnerMedia has announced a new organisational model to accelerate the investment in and development of content. WarnerMedia will organise its teams around entertainment networks, live programming, content production and affiliate and advertising sales.

As part of the organisational announcement, WarnerMedia CEO John Stankey announced that Robert Greenblatt, who was most recently Chairman for NBC Entertainment, will take on the role as Chairman, WarnerMedia Entertainment and Direct-to-Consumer. Stankey also announced expanded roles for Jeff Zucker, who becomes Chairman, WarnerMedia News & Sports, and President, CNN; and for Kevin Tsujihara, who continues as Chairman and CEO, Warner Bros. with additional responsibilities including a new global kids and young adults business; and Gerhard Zeiler, who has been elevated from President, Turner International to WarnerMedia Chief Revenue Officer.

“We have done an amazing job establishing our brands as leaders in the hearts and minds of consumers,” said Stankey. “Adding Bob Greenblatt to the WarnerMedia family and expanding the leadership scope and responsibilities of Jeff, Kevin and Gerhard – who collectively have more than 80 years of global media experience and success – gives us the right management team to strategically position our leading portfolio of brands, world-class talent and rich library of intellectual property for future growth.”

• WarnerMedia Entertainment led by Bob Greenblatt will include HBO, the linear cable networks TNT, TBS and truTV, and the Direct-to-Consumer business. This change will provide the company with the agility and flexibility needed to build WarnerMedia’s brands across a variety of evolving distribution models with a more coordinated approach to the company’s original programming.
• WarnerMedia News & Sports will include CNN Worldwide (CNN, CNN.com, CNN International, CNN en Español, HLN, Great Big Story), Turner Sports, Bleacher Report and the AT&T Regional Sports Networks. Jeff Zucker will continue to lead CNN and now run this expanded organisation to capitalise on the importance of live news and sports content, as well as helping to build on the strengths of the company’s two industry-leading digital properties – CNN.com and Bleacher Report – to benefit consumers and advertisers in their respective market segments.
• Warner Bros.’ film, television, and games operations will add a new Global Kids & Young Adults business that brings together the family, kids and animation efforts from across WarnerMedia, including Cartoon Network, Adult Swim and Boomerang. Additionally, Otter Media, Turner Classic Movies and all activities around licensed consumer products development for WarnerMedia properties will also reside here. Kevin Tsujihara will spearhead these efforts and continue to lead Warner Bros. which, under his direction, has become the only studio with premiere positions in television, film and videogames.
• The company will consolidate all WarnerMedia Affiliates and Advertising Sales Groups under one unified structure led by Gerhard Zeiler. He will utilise his broad experience in both public and commercial broadcasting sectors across multiple geographies to unite all of the WarnerMedia network affiliate sales and advertising sales businesses to help benefit advertisers, distributors, partners and the company.

Greenblatt said, “I’m honoured to be joining WarnerMedia during such an exciting time for the company and the industry as a whole, and I look forward to working alongside the many talented executives and team members across the company. WarnerMedia is home to some of the world’s most innovative, creative and successful brands and we’re in a unique position to foster even deeper connections with consumers. And it goes without saying I will always have a soft spot in my heart for HBO going back to the rewarding experience I had producing Alan Ball’s Six Feet Under.”

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