WarnerMedia has announced a new organisational model to accelerate the investment in and development of content. WarnerMedia will organise its teams around entertainment networks, live programming, content production and affiliate and advertising sales.
As part of the organisational announcement, WarnerMedia CEO John Stankey announced that Robert Greenblatt, who was most recently Chairman for NBC Entertainment, will take on the role as Chairman, WarnerMedia Entertainment and Direct-to-Consumer. Stankey also announced expanded roles for Jeff Zucker, who becomes Chairman, WarnerMedia News & Sports, and President, CNN; and for Kevin Tsujihara, who continues as Chairman and CEO, Warner Bros. with additional responsibilities including a new global kids and young adults business; and Gerhard Zeiler, who has been elevated from President, Turner International to WarnerMedia Chief Revenue Officer.
“We have done an amazing job establishing our brands as leaders in the hearts and minds of consumers,” said Stankey. “Adding Bob Greenblatt to the WarnerMedia family and expanding the leadership scope and responsibilities of Jeff, Kevin and Gerhard – who collectively have more than 80 years of global media experience and success – gives us the right management team to strategically position our leading portfolio of brands, world-class talent and rich library of intellectual property for future growth.”
Greenblatt said, “I’m honoured to be joining WarnerMedia during such an exciting time for the company and the industry as a whole, and I look forward to working alongside the many talented executives and team members across the company. WarnerMedia is home to some of the world’s most innovative, creative and successful brands and we’re in a unique position to foster even deeper connections with consumers. And it goes without saying I will always have a soft spot in my heart for HBO going back to the rewarding experience I had producing Alan Ball’s Six Feet Under.”