UK multiplay telco BT has agreed a deal with youth media brand VICE Media to show its lifestyle and entertainment channel, VICE on TV on BT TV and content across the BT Player and the BT TV app.
VICE on TV, a youth-oriented lifestyle and entertainment channel, will give BT TV customers access to a variety of ground-breaking documentaries and award-winning series on BT TV (SD channel 338, HD channel 391) from Monday 11th March. Programmes on offer include Karley Sciortino’s exploration of sex, gender, love and everything in between in the second series of her hit show Slutever, and the new two-hour nightly show VICE Live, covering all of the latest hot topics and trends from around the world.
The new deal also gives customers access to VICE’s catch-up content plus a selection of library programming, including: acclaimed documentary Hate Thy Neighbour; My House, the acclaimed documentary series, and The Trixie and Katya Show.
VICE shows will also be available on the BT TV app that now gives customers the ability to download and access content on the go as well as access to a range of TV platform. This latest partnership is part of BT’s strategy to offer TV customers the widest choice of content through partnerships with the best content providers.
“Our partnership with VICE Media gives BT customers a range of brilliantly diverse, engaging and original shows on VICE to add to our exciting TV offering,” commented Andy Haworth, Managing Director for Content and Strategy for BT’s Consumer division. “VICE joins a brilliant line-up of the world’s best partners and unrivalled content for BT TV customers – from services like Amazon Prime, Netflix, NOW TV and BBC iPlayer to world class sport, drama and entertainment through BT Sport, AMC and UK TV.”
“We are delighted to have inked a new partnership with BT, meaning that our new TV channel has now reached full distribution across the UK and making our content available to even more viewers,” added CJ Fahey, General Manager, VICE TV & Studios, EMEA. “We look forward to working in partnership with BT to growing our audience and allowing viewers to access our programming across a range of platforms and services.”