Number of TAG recertified companies nearly triples

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The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, today recognised more than a hundred companies for achieving 2019 seal recertification for TAG’s Certified Against Fraud, Certified Against Piracy, Certified Against Malware, and Inventory Quality Guideline (IQG) Programs.

Multi-year adoption of TAG’s seal programs continued to skyrocket with 102 companies receiving recertification of 139 existing seals, year-over-year increases of 176 per cent in recertified companies and 124 per cent in recertified seals from the 37 companies recertifying 62 seals in 2018. Of the recertified seals, nearly one in three (30 per cent) were awarded via an independent validation process, rather than self-certification.

“Good habits are built over time, and these seal recertifications highlight the digital ad industry’s success at institutionalising the best practices needed to fight criminal activity and improve transparency,” said Mike Zaneis, CEO of TAG. “Around the world, TAG seals are becoming the baseline requirement for decision-makers to ensure their business partners are taking the right steps to fight fraud, malware, piracy, and lack-of-transparency. We commend all of the companies achieving recertification for 2019, as well as the new companies receiving their initial seals in 2018, for their extraordinary efforts to protect our supply chain and build a safer and more transparent digital advertising industry.”


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