Gracenote launches Global Video Data in Middle East
March 11, 2019
Gracenote, a Nielsen company, is launching its Global Video Data offering in the Middle East to help drive next-generation TV and movie search, discovery and navigation for emerging digital and IPTV platforms.
Etisalat’s E-Vision, a provider of TV content and advanced TV technologies, is one of the first pay-TV operators to deliver Gracenote-powered viewer experiences for IPTV, OTT & VoD platforms across TV and mobile applications reaching close to one million viewers in the region.
Leveraging Gracenote’s Global Video Data solution, operators and broadcasters can engage viewers and drive tune-in by presenting up-to-date TV schedules, deep descriptive information about TV shows and movies and high-quality episodic imagery in their programme guides and user interfaces. For the Middle East region, Gracenote Global Video Data provides TV schedules for 850+ channels, multi-language Arabic & English descriptive data for TV shows and movies, and stunning imagery that powers innovative guides across Linear TV, VoD and OTT. Gracenote’s platform-agnostic approach ensures that all broadcasters and TV operators can provide consistent experiences for programming across all services and platforms.
“Operators and broadcasters in the Middle East are looking to use deep descriptive metadata and imagery to create entirely new viewer experiences centered on engagement and interactivity,” said Geet Lulla, Managing Director, India, Middle East and Southeast Asia of Gracenote. “Gracenote’s new Global Video Data offering is the key enabler of next-generation content search, discovery and navigation that will help TV operators and broadcasters in the region engage consumers and deliver breakthrough user experiences.”
“Gracenote was instrumental in E-Vision’s migration to a new delivery platform for our IPTV and OTT services,” said Humaid Sahoo Alsuwaidi, CEO of E-Vision, part of Etisalat. “E-Vision creates consistent experiences across all our platforms and Gracenote helped us do just that. Gracenote powers enriched media experiences for our IPTV, OTT and VOD platforms across TV and mobile applications, and creates enriched metadata and high-quality imagery for our regional and international programmes.”