Apple looks set to give the world a first look at its streaming service in less than 2 weeks. The tech giant has invited media to an event at the Steve Jobs Theater in California on March 25th, where it is expected to unveil its Netflix rival.
The company is then set to launch the service in April – initially in the US, before a global roll out.
In the invitation, Apple did not specify the focus of the event, instead just giving a single-line teaser: “It’s show time.”
Apple has spent over $2 billion to produce its own content for the service, with big names including Steven Spielberg, Oprah Winfrey, Jennifer Aniston, M. Night Shyamalan, Reese Witherspoon, Brie Larson and JJ Abrams assigned to various original projects; content deals are also rumoured with the likes of CBS and HBO among others.