Report: Video growth driver for broadband

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Video software solutions specialist Espial has released its vision paper, Digital Transformation, The New Imperatives for Operators, which reveals the real opportunities available for video operators that embrace a truly disruptive business model.

Taking a page from companies such as Uber, AirBnB, and Amazon, Espial’s paper focuses on how digital transformation is permitting businesses to deliver on the values of convenience, quality, and cost. Digital transformation is having the same disruptive impact on the pay-TV industry, offering consumers convenience, quality and value with disruptive cost points.

Espial’s paper focuses on the business of video services and reviews the potential impact of digital transformation to permit operators to truly innovate, compete, and differentiate in pay-TV. The paper emphasises that operators need to bring themselves outside of a mindset that discourages innovation by prioritising marginal costs, and outlines actionable insights for operators to take advantage of the new realities of the video industry and build a sustainable, predictable business – economically and at low risk.

“Operators are constantly exposed to the business realities of increasing content costs and new OTT competition for video services,” noted Michael McCluskey, VP of Product Management at Espial. “This has led many to believe that de-emphasising video is their ticket to survival and profitability. If we take a closer look, we see that the market for video is not contracting at all – rather it is growing and represents a vast opportunity for operators. But operators cannot take advantage of this opportunity by doing more of what they do today – they need to understand what subscribers want and how to deliver this in a highly cost-efficient manner.”

Among the highlights, Espial’s vision paper emphasises how operators can:

  • become significantly more customer-centric in the video service offer.
  • completely transform how to reach, acquire, and on-board consumers.
  • slow the rate of subscriber-churn and cord-shaving, and monetise their services.
  • embrace SaaS solutions to deliver with fast time to revenue, low up-front costs, and low investment risk.
  • take advantage of strategic opportunities which open them up to new services, leading to subscriber acquisition and retention.

Candice Mayberry Storsveen from fibre optic network provider HBC said: “HBC strives to offer the latest in advanced technology to our customers. It is important to us that all the services we offer are market desired, cost effective, and user friendly. The industry is moving quickly, customers have many options, and we are challenged to keep pace. By continuing to offer innovative video solutions, we are able to serve our customers the best in-home entertainment experience.”


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