India: Star loses Olympics to Sony

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Sony Pictures Networks India (SPNI) has won the media rights to cover the 2020 Tokyo Olympic Games for India. The deal also covers the Winter Youth Games in Lausanne, also in 2020.

Star India previously held the Olympic rights.

SPNI will also carry the dedicated Olympic Channel.

SPNI MD & CEO NP Singh said, “As an organisation, we continue to play a leading role in shaping and meeting the entertainment needs of the evolving consumer base across television and digital platforms in India. The Olympic Games is the largest and most prestigious international sports competition in the world with over 200 countries participating. The addition of the Olympic Games Tokyo 2020 broadcast and digital rights complements our portfolio of International sports events and properties.”

IOC president Thomas Bach added: “As a dynamic sports and media market, India and the Subcontinent is an important strategic region for Olympic broadcasting. The IOC is pleased to be working with Sony Pictures Networks India to collaborate together to bring the best coverage of Tokyo 2020 and the Youth Olympic Games to fans across the region, on their platform of choice, with the aim of inspiring young people to engage with Olympic sports and the Olympic values.”


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