Mediacorp secures rights to Tokyo 2020 & Beijing 2022
March 19, 2019
Mediacorp has become the first media company in Southeast Asia to secure broadcast rights to Olympic Games Tokyo 2020 (Tokyo 2020) and the Olympic Winter Games Beijing 2022 (Beijing 2022). The company has obtained sole rights in Singapore to broadcast the Olympic Games from Dentsu, which had been awarded exclusive broadcast rights for the Olympic Games in 22 territories in Asia by the International Olympic Committee (IOC).
By blazing the trail for Olympic Games coverage, Mediacorp will become the “stadium” for audiences in Singapore. Mediacorp will deliver multi-platform coverage live, delayed and via catch up, on television, digitally, over radio, on outdoor displays and on social media.
Tham Loke Kheng, Chief Executive Officer, Mediacorp said: “The Olympic Games is a global event that inspires people the world over and unites nations like no other. We’re excited about bringing the greatest sporting moments and the most compelling stories of human ambition and sacrifice synonymous with the Olympic Games to Singaporeans. We especially look forward to shining the spotlight on Team Singapore and rallying Singaporeans behind their amazing endeavours.”
Irene Lim, Chief Customer Officer, Mediacorp, who worked on closing the rights agreement with Dentsu, said: “Our agreement with Dentsu and IOC is a win for sports fans and indeed, everyone in Singapore. Singaporeans will be able to experience the Olympic Games on Mediacorp’s broad range of platforms, anywhere, anytime. We will also work with partners to make the Olympic Games as widely available as possible on more platforms.”
Mediacorp has also clinched the broadcast rights to the next two upcoming Youth Olympic Games: Youth Olympic Winter Games Lausanne 2020, which will be held in Lausanne, Switzerland and Youth Olympic Games Dakar 2022 which will be held in Dakar, Senegal.