Advanced Television

Ultimate Boxxer broadcast deal with BT Sport

March 19, 2019

Ultimate Boxxer, Britain’s first boxing entertainment brand, is delighted to announce that it has signed a broadcast deal with BT Sport, starting with its first event of the year on May 10th at The Indigo at The O2.

The deal will see a minimum of five Ultimate Boxxer events broadcast live in the UK and Ireland in the first year that will simulcast on BT Sport, BT Sports’ YouTube channel – available to anyone to watch for free, and dedicated boxing channel BoxNation, with the second event confirmed for June 28th in Manchester.

Created to provide a new boxing experience, Ultimate Boxxer will provide a lot of opportunities within the sport. Eight talented fighters from around the UK battle it out in the high-paced elimination tournament in four quarter-finals of 3 x 3 minute rounds, followed by two semi-finals and one final to determine the winner who will win the large share of the prize money, a promotional deal and be catapulted up the rankings.  An opportunity to represent their country in international finals is also on the line. The product and events are designed to engage and attract the next generation of sports fans on a more regular basis.

Ultimate Boxxer founder Ben Shalom, said: “It’s great to get this over the line with BT Sport who share the same vision to bring something extra to the boxing industry. British boxing has never been in such a healthy position and Ultimate Boxxer will present long-term opportunities for boxers whilst giving sports fans an experience they won’t forget. I’m really looking forward to getting started on May 10th with an extremely competitive card.”

Ultimate Boxxer Director Paulie Malignaggi, said: “When we started this last year we wanted to give the biggest platform possible to the competing fighters. It is great that BT have bought into the ambition to keep evolving the sport and also engage digital audiences. I’m very excited to watch some amazing stories unfold on this journey and see the tournaments evolve.”

Steve Norris, head of sports commercial rights, BT Sport added: “Boxing is booming and it’s a great time to be a fan, with the sport growing at an enormous pace and gaining new audiences.  Ultimate Boxxer is bringing a fresh new style to one of the oldest sports in the world and we think our viewers will love this addition to the wealth of Boxing they are already enjoying on BT Sport.”

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