ROAM, the next generation adventure network, has launched ROAM TV, a global, ad-supported video channel with original adventure programming featuring stories of human endurance, awe-inspiring destinations, innovation in exploration, athletic prowess, and cultural curiosity.
The channel launches with a library of hundreds of videos from renowned contributors including 2019 Academy Award-winner Jimmy Chin, Travis Rice, Andy Best, Chris Burkard, Renan Ozturk, Mike Horn, Keith Ladzinki, SashaDiGiulian, Andy Mann, Ian Walsh, and Jeremy Jones. More content will continue to be added.
The videos vary in length and include serial episodes from 3 to 5 minutes in length and will eventually include feature length films. Most videos will be ad supported by pre-rolls, interstitials and video-player skin takeovers, among other units. Others will be available on a PPV and SVoD basis.
“ROAM’s mobile-first content appeals to the millions of young people who identify with adventure. In just over a year, the site has amassed a following of more than 2 million who have consumed more than 120,000 hours of video in over 100 million views. Moreover, many of ROAM’svideos have racked up millions of views on Facebook and Instagram,” says Christopher Jerard, founder and CEO of ROAM. “Our GenZ and Millennial audience rallies around adventure with purpose giving potential advertisers a highly sustainable marketplace for goods and services sought by this otherwise hard-to-reach audience.”
ROAM uses a social-first strategy that leverage the social presences of its founders and influencers to scale the size of its audiences to well over 2 million viewers.
Among the original videos serials to be featured on ROAM TV will be Cory Richard’s attempt to climb a new route on the North side of Everest. The last time a new route was set on Everest was in 2009. Sasha DiGiulian will host a regular show tracking the exploits of the world’s other great mountain climbers. In the documentary Ice & Palms (a ROAM exclusive) ski mountaineers Jochen Mesleand Max Kroneck complete their dream journey of biking across the Alps, hauling their skis and gear the entire way. And an exclusive interview with Alex Honnold, the first to climb Yosemite’s 3,200-foot El Capitan without ropes, and subject of Jimmy Chin and Elizabeth Chai Vasarhelyi’saward winning Free Solo.
The Boulder-based company was founded in 2017 by Christopher Jerard and has received funding from AdvancitCapital, SUSA, WndrCo, and Imagination Capital.