Insight TV, the UHD HDR broadcaster and producer of native UHD content, has appointed Joost Geurtsen as Head of Global Brand Partnerships. Geurtsen will use both his extensive commercial experience and creative skills to foster Insight TV’s branded entertainment and sponsorships for continued growth.

For the past two years, Geurtsen held the position of Creative Director at Endemol Shine, working in the company’s commercial partnerships department at its global headquarters in London. Together with brand marketeers and creatives from all over the world, he developed and executed multi-territory branded entertainment projects and managed partnerships with both consumer brands and social networks.

Geurtsen commented: “Working on both digital first and TV first formats, I’ve always been on a mission to find the sweet spot between native entertainment and branded content. I’m really excited to join the Insight team and I’m looking forward to developing new opportunities and increasing value for the brands we partner.”

“Over the past decade, Joost has forged his career in a rapidly changing media landscape to a point where entertainment brands are much more than just TV shows and television is one of many components in the complete media mix,” added Natalie Boot, Director Media Sales, Insight TV. “We welcome Joost to the team and look forward to seeing how he evolves this important area of the business.”

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