Sky, ATX hospitality partnership
March 26, 2019
ATX Networks is supplying the critical technology behind Sky UK’s recently launched Sky Select, a commercial television service aimed at the hospitality industry that delivers unmissable content in high definition. Europe’s leading entertainment and communications company has selected the ATX MD16, which it is branding as the Sky Bright Box, to provide hotels with the ability to deliver their guests a premium in-room television experience with less complexity thanks to this scalable, purpose-built solution.
The MD16 Satellite Gateway is a single-box system designed for deployment at Multiple Dwelling Units (MDUs), hotels and other hospitality venues that significantly lowers the barrier of entry for the delivery of premium video services. In recent years, pay-TV service providers have faced challenges delivering compelling commercial services due to the cost, complexity, unreliability and lack of utility of available technology.
“The Bright Box is a real game changer for the industry,” says Andy Kydd, Head of Product, Sky UK. “It gives our hotel partners the ability to reinvigorate the breadth and scale of the premium content they offer guests, all from a technology solution that replaces racks of equipment, freeing up valuable space in crowded communications centres and greatly reducing energy costs, while delivering the same stunning HD visual experience that we make available to our residential subscribers.”
“The MD16 is enabling Sky UK to breathe new life into a market sector that has largely been neglected,” said Andrew Isherwood, CTO, Media Distribution, ATX Networks. “Pay-TV providers are now empowered to rev up their commercial businesses to go after a subscriber base that has been underserved for years.”