Lindsey Clay, CEO of Thinkbox, the marketing body for commercial television in the UK, has been appointed as the first President of The Global TV Group, the informal grouping of TV broadcasters, sales houses, and trade bodies in Europe, the USA, Canada, Australia and Latin America.
The Global TV Group was set up in 2013. It is a forum for sharing knowledge, exchanging best practice and collating global TV intelligence. To date it consists of 14 TV industry associations from across the globe.
Each year the Group produces The Global TV Deck, a valuable databank designed to meet the needs of advertisers eager for transparent, robust data and fresh insights about TV advertising’s business performance.
“I’m honoured to be The Global TV Group’s first President,” commented Clay. “The TV industry, so used to being nationally-focused, needs to work together more internationally to tell the incredible story of its cultural and business-transforming power, and its rapidly accelerating technological capabilities. Viewers and advertisers have never had it so good. A great story is there to be told.”
Clay has been CEO at Thinkbox since 2014.