Friend MTS, the Emmy Award-winning content and revenue protection specialist for many of the world’s largest media and entertainment companies, has announced the launch of Piracy-iQ, a groundbreaking service for measuring streaming piracy consumption over internet service provider (ISP) networks that allows content owners, programmers and pay-TV providers to assess the impact of piracy on their businesses and track the performance of their content protection services. In an effort to bolster the company’s provision of anti-piracy services such as Piracy-iQ to content owners and delivery platforms throughout the United States, Canada and Latin America, Friend MTS announced the company’s expansion into North America with the opening of regional headquarters in Philadelphia, Pennsylvania, and the formation of an executive leadership team. Friend MTS will showcase its platform, channel and content protection services that include Piracy-iQ and ASiD at the NAB Show 2019 at Booth SU8921.

“Until now, the content protection marketplace hasn’t offered the analytical tools needed to truly understand the scale of piracy consumption and the effectiveness of anti-piracy services,” said Simon Williamson, Chief Commercial Officer, Friend MTS. “With Piracy-iQ, content theft can be precisely measured and additional security countermeasures can be deployed in a highly targeted manner based on accurate data.”

He added, “We are thrilled to onboard an experienced leadership team as we expand our reach in North America, a major market worldwide for streaming piracy consumption, especially as cord-cutting continues to add to massive piracy and revenue losses.”