Sportskeeda, the all-sports site in India owned by Absolute Sports, has added content from Karate Combat, the new full contact martial arts league, which has become a verified partner. Sportskeeda, which has over 45 million monthly uniques, will carry Karate Combat’s past fights and future events, capitalising on a boom in combat sports across India, and global interest in karate ahead of its debut at the Olympics in 2020.
“Combat sports are on the rise in India, so we’re excited to reach this audience with our non-stop action and respect for martial arts,” said Michael DePietro, CEO of Karate Combat. “Sportskeeda’s innovative approach to getting the best sports content out to fans is a perfect match for us.”
“We are witnessing a marked increase in combat sports content consumption in India and these numbers are only bound to grow as the market expands,” said Porush Jain, Founder & CEO of Sportskeeda. “Our association with Karate Combat is a win-win relationship that opens doors to a whole new segment of audience who are looking to consume premium combat sports content like the cutting edge content that Karate Combat produces.”