Tru Optik, an audience intelligence and data-management platform (DMP) across OTT and connected TV has announced an agreement with Oracle Data Cloud to make Oracle’s audience data available for OTT/CTV campaigns through Tru Optik’s OTT Data Marketplace. Tru Optik is the first DMP focused on the OTT/CTV market to integrate Oracle Data Cloud audiences.

The OTT Data Marketplace is synced to Tru Optik’s OTT Household Graph of more than 75 million homes, representing over 90 per cent of US viewers of ad-supported OTT content. Tru Optik clients – including demand-side platforms, supply-side platforms and publishers – will have access to Oracle’s data for audience building across their CTV and OTT inventory.

“It is humbling to be the first connected TV-focused data management platform to build an integrated audience solution with Oracle Data Cloud,” said Andre Swanston, CEO of Tru Optik. “This is a huge step forward for the entire TV industry. Oracle Data Cloud’s audience will give us the ability to leverage the best of digital advertising capabilities to make TV more valuable and performance-driven.”

“Oracle Data Cloud wants to allow our data to help advertisers reach the right consumers across every channel, platform, and device, so we’re delighted to work with Tru Optik to integrate our data across their OTT/CTV platform,” added Chris Langel, Vice President, Partnerships, for Oracle Data Cloud. “Forward thinking marketers can now use Oracle’s leading data assets to reach their current and potential customers across the platforms and publishers who use Tru Optik’s DMP.”

Categories: Advertising, Articles, Connected TV, OTT