Animoca Brands, F1 partner for blockchain game
April 2, 2019
By Colin Mann
Gamification, blockchain, and artificial intelligence technologies specialist Animoca Brands has secured a global licensing agreement with Formula 1 to develop and publish F1 Delta Time, a blockchain game based on motorsport’s premier category.
As part of the licensing agreement, Animoca Brands will assist in driving fan engagement by developing and publishing the blockchain game F1 Delta Time. The game will have a collectible component based on non-fungible tokens (NFTs) as well as a racing component utilising those NFTs. The first phase of the game, featuring NFTs based on Formula 1 intellectual property, will be launched on May 10th 2019.
Animoca Brands believes that the licensing agreement can considerably broaden the company’s consumer reach, and it aims to drive growth and product uptake by leveraging the significant brand power of Formula 1.
“Securing a partnership to make blockchain games with Formula 1 – one of the most recognised brands in sport – is a notable achievement,” declared Yat Siu, co-founder and chairman of Animoca Brands. “We will leverage Formula 1’s considerable global reach to drive product uptake and revenue growth as together we seek to increase consumer exposure to blockchain.”