Advanced Television

Borderline Media and Ikigai Media join forces to create Borderline Middle East & Africa

April 2, 2019

Borderline Media, founded in 2017 by Guillaume Roussy and Jérémy Klif, is a company specialised in digital production and format creation for various brands, artists, platforms, producers and broadcasters in France and internationally. Borderline Media already produced various digital content : music vidéos, advertising, brand-content, webseries.

The company affirms its presence in a booming market in digital production and expand its expertise in new territories through this partnership. Previously, Roussy and Klif worked at Shine France as, respectively, Head of Development and Creation and Head of Acquisitions and Sales.

In a joint statment Klif and Roussy said: “We are very happy to announce this partnership with Ikigai Media. This reinforces our development in creating new digital content for new clients in different countries. Nassima Boudi is the perfect partner with great ideas and an innovative view on the market. We are eager to work together and become a major player in the Middle East and Africa.”

IkigaiMedia, founded by Nassima Boudi, has been providing sales strategy insights and maximising profitable sales for various clients. With a strong a worldwide network, Boudi established Business development for multiple clients, from Content Acquisitions, productions, TV rights distribution & partnership. Before being independent she worked as Senior Manager at Eurodata TV and as Head of Research & Development at Global Agency.

Boudi commented: “I have known Jeremy Klif for many years now, he and Guillaume Roussy are in my sense the new talents of creativity. Our experiences and visions of the international TV content are in line and I am really confident that our joined forces will make our ambitions in the Middle East and Africa a very successful story. We will for sure reach out to some other dynamic regions.  
Our prime focus will be to help players in their brand content strategies and design for them digital content inspired by the mechanics and storylines that made TV formats so popular”. Ikigai Media has been accompanying TV players and organizations in their sales & development strategies on local and international market.”

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