CNN International Commercial (CNNIC) and the Prima Group announced a partnership that will see the launch of CNN Prima News, a new news platform in the Czech Republic. It will broadcast news continually, as well as other programmes throughout the day, seven days a week, and inform audiences about major events at home and around the world. The new station will be available to viewers throughout the Czech Republic.
The Prima Group will begin broadcasting the CNN Prima News station within the next twelve months. The content will be created by the news department of the Prima Group. CNN Prima News will be located in an entirely new news headquarters in Prague.
CNN Prima News will be available via terrestrial broadcasting and offered by cable and satellite operators. The channel will broadcast in the Czech language and will become the ninth station in the portfolio of the Prima Group. The content of the broadcasts will feature national news covered by the Prima Group, as well as international reporting and programmes provided by CNN.
“With the start of the broadcasting of CNN Prima News, a new era of dynamic and objective TV news in the Czech Republic will begin, which is unprecedented up to this point, and audiences should definitely look forward to it. One of the most modern studios and editorial boards for broadcasting in Europe is currently being built in the new headquarters in Prague. In addition to news, we will also be offering a wide range of topical programmes. We will also be launching a special digital platform with unique content,” said Marek Singer, general director of the Prima Group.
“We are delighted to be working with the Prima Group to bring a quality local version of CNN journalism to audiences in the Czech Republic,” says Roland Nikolaou, Senior Director, Content Sales and Licensing, CNN International Commercial. “By combining CNN’s international expertise, reach and content with Prima’s deep knowledge of the Czech environment and local issues, we will create attractive program content that will deliver a unique mix of national and international news,” he added.