Searches for flights to Dubrovnik in Croatia – the setting for King’s Landing on Game of Thrones – increased by 240% in the month of March, with the premiere of the final season scheduled for the 14th April.
The team at flight-comparison website www.Jetcost.co.uk analysed the number of searches for flights to airports closest to the key filming locations for Game of Thrones, comparing the results for March with the month before.
The first full trailer for the final season of the hit show was released on the 5th March and, with the first episode scheduled for the 14th April, the public are looking to visit the top locations from the series.
Google Trends data revealed that searches for ‘Where is Game of Thrones filmed?’ increased by 180% in the past 30 days, whilst the term ‘Where was Game of Thrones filmed?’ was up by 120%. In the last seven days, ‘Game of Thrones filming locations’ was up 250% and more specifically ‘Game of Thrones filming locations Croatia’ increased by 300%.
The airports nearest to major Game of Thrones filming locations that saw the largest increase in number of searches during March were as follows:
1. Dubrovnik, Croatia (King’s Landing) – 240% (increase in searches for flights to location)
2. Belfast, Northern Ireland (Near multiple locations) – 215%
3. Reykjavik, Iceland (Near multiple locations) – 210%
4. Seville, Spain (Palace of Dorn) – 170%
5. Essaouria, Morocco (Astapor) – 110%
The site also noticed an increase in searches for fictional Game of Thrones locations over the last month, with King’s Landing, Winterfell and Sunspear the most searched for fictional locations.
Commenting on the findings, a spokesperson for www.Jetcost.co.uk said:“There is always a great deal of excitement when popular series return to TV, and none more so than Game of Thrones. With its immense popularity and the beauty and diversity of the filming locations, it’s no wonder that we have noticed an increase in searches for flights in the lead-up to the finale.”