Advanced Television

Grabyo launches advanced video editing platform

April 3, 2019

Grabyo, the leading cloud video platform trusted by the world’s major broadcasters, sports federations and rights holders, today releases its new advanced video editing tool: Grabyo Editor.

Grabyo Editor is a browser-based editing tool for creating short video highlights and social videos in seconds. Editor’s intuitive interface enables professional-quality output, inclusive of transitions, audio edits and titling without the need for specific hardware, software licenses or extensive training.

Built for the demands of digital teams, Grabyo’s platform now provides users with a powerful suite of video tools for real-time clipping, live event production and video editing, enabling teams to better serve audiences with videos optimised for digital viewing.

Broadcasters and publishers will be able to reach the vast, engaged digital audiences with live streams, real-time clips and highlights on social, mobile and OTT platforms. Generating audience engagement ‘in the moment’ is a key differentiator in growing social audiences, creating additional monetization opportunities for content and rights owners. Grabyo provides valuable integrations to monetise content through in-stream advertising and brand partnerships.

As audiences turn away from linear broadcasts, being first to market with content across digital platforms is vital. Broadcasters must deliver tailored video viewing experiences to every platform and device. Making video available on OTT is not enough, consumers want content that is aligned with their experience on each platform. Engagement peaks around live events.  Using Grabyo’s full suite of production tools, digital teams can create original, bespoke digital content, both live and in real-time, to build loyalty outside of the traditional broadcast TV base.

Gareth Capon, Grabyo CEO, comments: “The release of Editor continues Grabyo’s mission to make video creation and live production as simple and as flexible as possible. We are customer-driven – our products reflect the needs of our broadcast partners. Editor is a great example of this, a full suite of editing products in the cloud, enabling broadcasters to deliver effective and engaging video highlights in real-time. We are excited to see how this evolves as the broadcast industry looks to reach audiences across every platform and device.”

Categories: Press Releases