MediaKind, a global media technology player, has been selected by Vodafone Qatar to deliver MediaFirst – the next generation cloud-based multiscreen TV Platform service to consumers in Qatar. This MediaFirst deployment will provide Vodafone Qatar with the capability and flexibility to launch new content over existing IPTV or OTT devices. The deployment of the new TV platform is due to commence before year end.
Vodafone Qatar’s customers will be able to enjoy a full range of user experiences that are consistent across all devices, with access to online and offline video content. The platform will be deployed based on a continuous engagement model where a partner owns and develops the full solution ecosystem, enabling the delivery of rich features such as immersive content, universal search, rich metadata and advanced personalisation, all within a single pay-TV subscription.
Diego Camberos, Chief Operating Officer, Vodafone Qatar, said: “Our customers are demanding ever increasing access to a wider range of on-demand, mobile and immersive content offerings, which means we have to find new, innovative methods of delivering deeper, more meaningful and highly personalised services. By partnering with MediaKind, we have access to a next generation cloud-based multiscreen media platform that enables our customers to watch all their favorite content whenever they want and on the device they prefer. With the deployment of MediaFirst TV Platform, we are ensuring our customers benefit from a technology that can adapt to future media delivery needs.”
Damien Montessuit, Senior Vice President, EMEA, MediaKind, added: “MediaKind is in a unique position to offer end-to-end solutions with products and capabilities that can adapt to fit market trends. Our heritage in building, integrating and supporting media platforms with global and regional expertise, enables rapid time-to-market with high quality operator grade service. Through the deployment of MediaFirst – our next generation cloud-based multiscreen TV Platform – we are strengthening our global leadership in delivering highly immersive, personalised TV experiences by providing Vodafone Qatar customers with access to rich, consistent viewing opportunities across any device, anywhere.”