Noland named President of ATSC

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The Advanced Television Systems Committee (ATSC) has named Madeleine Noland as the new ATSC President. Effective May 15th, she will succeed Mark Richer, who in January announced his plan to retire after leading the standards development organization for 20 of its 35 years.

“The ATSC Board of Directors warmly welcomes Madeleine Noland as the incoming ATSC President,” said 2019 ATSC Board Chairman Lynn Claudy.  “From a sea of highly qualified applicants, the ATSC Search Committee, headed by former Chairman Richard Friedel, selected the perfect candidate, and the Board unanimously agreed.”

Noland, senior technology and standards advisor for LG Electronics, currently chairs the ATSC technology group that oversees the ATSC 3.0 next-generation broadcast standard. Noland has chaired various ATSC 3.0-related specialist groups, ad hoc groups and implementation teams since 2012.

“Madeleine is superbly qualified to lead ATSC into the future,” said Richer. “I couldn’t be happier, passing the baton to such a talented leader.”

“I am humbled and honored to follow in Mark Richer’s footsteps, and I look forward with great enthusiasm to working with the talented ATSC Board and the hundreds of ATSC volunteer leaders. This is a critical time for the organisation as Next Gen TV powered by ATSC 3.0 is commercialized in the months and years ahead,” Noland said.


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