Alchimie partners with Lagardère Group to distribute Gulli and Mezzo
April 9, 2019
Alchimie, the content aggregation and dynamic distribution company, has announced a new partnership with Lagardère Active’s TV Division. The agreement enables Alchimie to distribute two of Lagardère Group’s most popular linear channels to Alchimie’s Watch-It subscribers, across premium digital platforms: Gulli in Belgium and Mezzo Live HD in Germany respectively.
Existing and new audiences in Belgium will be able to see Gulli’s fun kids content, and in Germany they will be able to subscribe to Mezzo Live HD’s premium selection of Opera, Classical, Ballet and Jazz performances. Both channels will be offered via Watch-It!, available on Google Play, Apple’s App Store and on and on relevant country mobile networks in Germany and Belgium.
The Lagardère Group channels attract distinctive, loyal audiences as a result of their focus on high quality, popular programming. Mezzo Live HD carries live and recent classical music, opera, jazz and dance performances and has a significant committed fan base across the world. Gulli is one of Europe’s most popular kids’ channels, N°1 in France, which fits well into Alchimie’s editorial approach to children’s and family content.
“Gulli and Mezzo Live HD are both super channels in terms branding, content and editorial curation, Mezzo Live HD appeals to classical music and jazz fans, and attracts a knowledgeable, older audience, whilst Gulli has an enthusiastic and committed kids following. Strategically they are a great fit for the Alchimie model which dynamically promotes distinctive themed content to target selective audiences, matching their interests to relevant content and fulfilling their discerning viewing requirements” Said Frederic Rossignol, Chief Content Officer, Alchimie.
“Alchimie is a perfect partner! Both Mezzo Live HD and Gulli have an established community and Watch-It will help bring new audiences committed to these genres by offering a more flexible viewing experience. Mezzo Live HD particularly carries some of the most incredible and notable classical music and jazz performances, whilst the award-winning Gulli is a safe online channel for kids and families. Alchimie’s marketing and technological expertise will make these channels even more widely available throughout Europe meeting our extended audiences’ needs to view the channels whenever and wherever they want.” said Caroline Cochaux, Managing Director of Lagardère TV – CEO of Mezzo and Gulli
Alchimie themes, curates and dynamically promotes its channels to generate new audiences for existing content. Working in partnership with rights holders and owners on a revenue share basis, Alchimie’s services provide digitisation, translation, subtitles, dubbing and dynamic promotion for premium content, which Alchimie delivers as part of its channel bouquets. Alchimie’s OTT channels reach millions of subscribers worldwide via a variety of platforms including EE, Vodafone, IoS, Apple TV, Android TV, Orange, 02, T-Mobile and others, introducing new OTT audiences to existing channels and programmes.