Fox Sports has agreed a partnership with Facebook that will see both platforms increase the amount of live football matches they will show from South America’s Copa Libertadores tournament.
With the new agreement, Facebook and Fox Sports will exchange Copa Libertadores games and share rights, boosting the number of games from 28 to 46, all available for free on the Facebook Watch platform in Argentina, Bolivia , Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay and Venezuela.
Leonardo Lenz, Director of Sports Alliances for Facebook for Latin America, commented: “Consumer behaviour is changing, and we want to help bring that change and innovation to the sports ecosystem in Latin America. Our experience has shown us that adding more matches can facilitate a better adoption of the change, we are very happy to expand our collaboration with Fox Sports, giving people more opportunities to watch Libertadores matches through a new social viewing experience on Facebook Watch.”
Fox Sports, meanwhile, will also broadcast all Thursday matches acquired by Facebook.
Hernán Do nnari, Vice President of Fox Sports South Cone, added: “We continue to look for new ways to serve the public throughout the region and we are delighted to have the opportunity to reach and attract our viewers with content spread across multiple platforms, so they can experience the excitement of the CONMEBOL Libertadores wherever and whenever they prefer.”
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