TDF and ENENSYS announce the conclusion of a strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on DTT. TDF has chosen to partner with ENENSYS Technologies, a major player in advertising insertion, to accelerate the development of its targeted advertising solution dedicated to DTT.
The partnership between TDF and ENENSYS will make it possible to offer an innovative and comprehensive targeted advertising offer to all broadcasters in France, Europe and all over the world.
Franck Langrand, Directeur Général, TDF Audio Visual Division, said: “The gradual introduction of targeted advertising in DTT streams is a major challenge for our customers, allowing them to marry the best of both worlds: the power of broadcast with the ability to ‘tailor’ digital. TDF has identified this issue very early on and has developed a solution that is one of the most advanced on the market. Thanks to the partnership with ENENSYS, and its global coverage of broadcast technologies, the solution will now be completely industrialised to become the reference solution for the DTT environment worldwide. We are delighted by this partnership, which gives us the opportunity to enhance the value of an innovation resulting from TDF’s work in the service of the modernisation of the audiovisual ecosystem in France. By marketing it to its French audiovisual customers, TDF remains focused on its positioning as a digital infrastructure operator in France.”
Régis Le Roux, CEO and founder of ENENSYS added: “Thanks to the partnership with TDF, we are integrating into our portfolio of solutions, in the service of the actors of the diffusion, a brick of very advanced technology which we missed for the moment and which perfectly completes it. Our mission is to support the actors of the broadcast world to help them optimise and monetise the distribution of their content, and to adapt to the new challenges they face. Targeted advertising is one of the new opportunities that are opening up with HbbTV, and we will help them to create additional value from the very strong positions they occupy in the linear distribution of programmes.”