Vimeo is set to acquire Magisto, a video creation service with over 100 million users, for a reported $200 milliion.

Magisto enables short-form video creation for any medium. Vimeo says the combination of Magisto’s professional video creation capabilities with its suite of video hosting, distribution and monetisation tools will extend its position as the industry’s most complete video SaaS solution.

“Social media has sparked an insatiable demand for video – audiences today expect high-quality video content from every business, regardless of size or budget. But we’ve found that most small businesses don’t have the tools, resources or expertise to meet this increased demand,” commented Anjali Sud, CEO of Vimeo. “Magisto’s proprietary technology enables cutting edge mobile apps and AI-powered editing tools which, combined with Vimeo’s scale and unmatched creator community, will empower more people to tell compelling stories through video.”

Following the acquisition, Vimeo and Magisto will work together to develop entirely new short-form video creation capabilities for the Vimeo platform, with the goal of helping any individual or business tell their stories . Magisto users will also be able to seamlessly access Vimeo’s full suite of workflow tools, so they can deploy their videos across platforms with a click of a button and measure performance all in one place.

Oren Boiman, founder and CEO of Magisto, added, “Magisto guides entrepreneurs and small business owners through the video storytelling process, helping them use video effectively to grow their business and engage with audiences. We level the playing field so that any business can move fast and compete in today’s video-first world. We’re thrilled to join Vimeo’s industry-leading platform, and to power their vision to make professional quality video creation accessible to all.”

Magisto has over 75 employees with offices in California and Israel. The transaction is expected to close by the end of the second quarter.

Categories: Articles, Business, M&A