The number of SVoD subscriptions in North America will climb by 110 million from 160 million in 2018 to 270 million in 2024. These figures are gross – many homes take more than one SVoD platform.
Digital TV Research forecasts that 77.8 per cent of TV households (94 million) will subscribe to at least one SVoD platform by 2024 (for movies, linear channels and TV episodes – excluding other platforms such as sports services).
The average SVoD household will pay for 2.89 SVoD subscriptions. This compares to 70 per cent of TV households (84 million) TV households subscribing to at least one SVoD platform by end-2018. The average SVoD subscriber paid for 1.91 SVoD platforms at end-2018.
Simon Murray, Principal Analyst at Digital TV Research, commented: “Several high profile SVOD launches are imminent. We expect that Disney+ will have 25 million US subscribers by 2024. Apple TV+’s growth will be more modest at 8 million by 2024. This means that Netflix’s share of the total will fall from 37 per cent in 2018 to 25 per cent in 2024 – despite the company adding 10 million subscribers.”