UKTV, the multi-channel broadcaster, has introduced live streaming on its VoD service UKTV Play.
Available immediately, viewers will be able to watch Dave, Drama, Yesterday, Really and Home, live on the UKTV Play website. The channel streams will also be available on UKTV Play’s mobile and TV apps in the coming months.
Tom Davidson, general manager for UKTV Play, said: “The introduction of simulcast on UKTV Play is another exciting and important part of our strategy. The live streaming functionality seamlessly ties together the worlds of video on demand and live TV and provides viewers with a host of new benefits.”
Detailed programme information is on offer during a live stream on UKTV Play and viewers can jump straight in to on demand episodes once a show has finished. Personalised recommendations for similar shows will also be surfaced.
In January, UKTV Play had its best month ever. It had 15.3 million views, +25 per cent year-on-year, and surpassed 2 million registered users.
UKTV Play’s live streams are being provided by Simplestream, the specialist in live-2-vod and on demand OTT services.