VICE, the global youth media brand and content studio, and Mediacorp, Singapore’s largest content creator and transmedia platform, have announced a collaboration that will bring a raft of original VICE digital and TV content to a new Singapore audience.
The agreement combines Mediacorp’s multiplatform r commercial relationships with VICE’s youth audience and award-winning story-telling and is the latest collaboration of Mediacorp Partner Network (MPN) – an initiative that brings Mediacorp together with best-in-class partners to deliver a richer experience for consumers and advertisers in Singapore.
Mediacorp will bring VICE content into its growing portfolio of digital assets, and will carry curated video series on its digital entertainment destination, Toggle. Shows will include the popular VICE Reports, The Cute Show, and 10 Questions You Always Wanted To Ask – alongside iconic fashion title i-D, food channel Munchies, technology channel Motherboard and more.
In addition, Mediacorp will be the exclusive representative for all advertising sales in Singapore for VICE.com.
Hosi Simon, CEO of VICE Asia-Pacific said, “A partnership of this scale, with a respected media player in the region, forms an important part of our continued expansion in Asia. Young people across the region are immensely proud of where they come from, and relentlessly optimistic about where they’re going. We want to champion their voice and point of view, and are reaching further to bring this generation content that reflects their values and lifestyles, wherever they are and whatever screen they’re on.”
Mediacorp’s Chief Commercial and Digital Officer Parminder Singh said, “We are very excited to welcome VICE as our latest esteemed partner into our Mediacorp Partner Network. With VICE, Mediacorp will be able to offer more original VICE content to the digitally-savvy youth population in Singapore via our digital entertainment destination, Toggle. Through Mediacorp’s reach and relationships, VICE will gain access to new audiences and advertisers in Singapore.”