Pay-TV revenues in Eastern Europe will peak at $6.95 billion (€6.2bn) in 2019 – before slowly falling to $6.59 billion by 2024. Analogue cable revenues will drop by $844 million over this period, so digital pay-TV revenues will increase by $502 million to $6.56 billion.
Simon Murray, Principal Analyst at Digital TV Research, said: “Tough times continue in Eastern Europe, with poor job prospects forcing many to seek work abroad. This migration married with low birth rates mean that the number of TV households will fall in 18 countries between 2018 and 2024 – with the region’s TV households dropping by 2.5 million.”
Murray continued: “The number of pay-TV subscribers in Eastern Europe will decline from 82.33 million at end-2018 to 78.64 million in 2024. Not great news but better than the US situation.”
Eastern Europe is slowly ridding itself of the legacy of analogue cable TV. There were still 17.67 million analogue cable subscribers by end-2018. This total will fall to 568,000 by 2024. The number of digital pay TV subscribers will increase by 13 million between 2018 and 2024 to 78 million – or up by 21 per cent.
Russia will account for half of the region’s pay-TV subscribers in 2024. However, Russia will lose 2.88 million pay-TV subscribers between 2018 and 2024. The number of pay-TV subs will fall in 10 countries between 2018 and 2024.